Culture Affecting Consumer Behaviour
The surrounding culture and subculture a consumer currently participates in as well as the one s in which he or she was raised affect other. Another factor that affects the consumer behavior is the level of diversity and uniformity within culture. Cultural Factors Affecting Consumer Behaviour Consumer Behaviour Behavior Consumers For example bowing and a strong desire to. . In a traditional sense the societys culture depends on its values norms customs and traditions. Join learners like you already enrolled. Social and personal factors cultural factors exert the broadest and deepest influence. However in the marketing world the influence of culture on consumer behavior takes 3. Sub-Culture Sub-culture is the group of people who share the same values customs and. Culture needs to be examined as it is a very important factor that influences consumer behaviour. Culture is a significant factor that has a defin